Brands are always looking for new ways to stay ahead, grow their loyal customer base, and set themselves apart from competitors. As digital continues to takeover, the rules are changing and more advertising dollars are being spent on creating an…
It always comes to a shock when I hear that someone does not have brand preference, but of course for advertising people, brands are always in our focus. We also cringe from second-hand embarrassment when something goes wrong, especially when…
All businesses know that finding a loyal customer base is key to keeping their brand popular and profits high. Brand evangelism is a form of word-of-mouth marketing where customers voluntarily become advocates and spread the word about a company’s product…
Our Experience Hosting The ADDYs The American Advertising Awards, formerly known as the ADDYs, is an annual award show given by the American Advertising Federation (AAF), to honor the very best creative work in the industry. Attracting over 40,000 entries…
I was once told by one of my mentoring professors, “Don’t fall in love with your shit.” At the time, I was resistant to the idea that not everything I made was absolutely perfect. Over time, I’ve learned that flexibility…
You say you want an evolution? As we discussed in Part 2, there’s quite a number of people who have been sounding the death knell of copywriting, for some time now. The idea is that with visual and social media…
HEAR YE Lies, HERE Lies YE! - The Phantom Grave of the Copywriter Last time, we saw how easy it is to underestimate the importance of copywriting and the role of the copywriter. It’s deceptively simple, due to its often…
The Simple Complexities of Words Sold. Not Sold. It’s that simple. The essence of copywriting is “simplicity”. Simplification of ideas, of information, of communication. As a result, its function and the process behind its creation are deceptive to many. In…
Last week, Aleah, Amanda, Catie and I attended, a marketing symposium that identified insights about how Hispanic’s are “Running the Game.” What exactly does that mean? Adrienne Pulido, VP Strategy & Research at EthniFacts, provided statistics about how the Latino…
Why is outdoor advertising so powerful? In my opinion, the medium works well for lots of reasons. When you are driving, you tend to enter a more reflective state. You escape the office or your home, and have a moment…
