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Luxury Automaker Genesis Rolls Its “Inspired to Create” Arts Education Program Into New Markets
AUSTIN, Texas. May 23, 2019 – Genesis USA continues to expand its “Inspired to Create” CSR effort in support of community-based arts education programming. The effort was launched in 2017 with the J. Paul Getty Museum in a community partnership focused on Title 1 high school students in Los Angeles and surrounding communities. The J. Paul Getty partnership is ongoing.
In 2018/2019, Genesis USA expanded its commitment to supporting the unifying power of the arts as it selected additional programs to support in the Los Angeles, New York City and Greater Miami communities.
Genesis Motor America and White Hat.
Genesis partners with White Hat in Austin to create the public face for Genesis CSR efforts and to locate and communicate with non-profit organizations offering arts education programs in music, fine arts, dance, creative writing and theater for K-12 and/or college undergraduates.
Hyundai Hope On Wheels 2019 Launch Features NYC Pop-Up Concert at Flatiron Bldg. with DJ Doug E. Fresh
NEW YORK, NY. April 18, 2019 – Hyundai Hope On Wheels kicked-off its 21ST Annual Campaign against pediatric cancer at the New York International Auto Show. In 2019, the Hyundai Dealer Group will award $16 million in grants to pediatric cancer research hospitals across the country, making a lifetime investment into treatments and cures of more than $160 million.
A priority for more than 2 decades, each year Hyundai Hope on Wheels finds new ways to do more. On April 17, 1,000 New Yorkers attended the first Hope On Wheels Pop-Up Concert, on the plaza outside the Flatiron Building. Kids and community members covered the official Hyundai Hope vehicle with handprints to live performances from DJ Doug E. Fresh and D.L. Jamal McCoy.
Hyundai Hope On Wheels and White Hat
Hyundai Hope On Wheels (Fountain Valley, CA) partners with White Hat for digital applications, marketing communications, event and promotional management and the organization’s visual/video archive and web home www.hyundaihopeonwheels.com .
WE ARE WHITE HAT
White Hat is an integrated marketing agency providing a hybrid of digital and traditional solutions. Based in Austin, Texas, we are a collection of innovative professionals with unique expertise in technology, design, planning and brand growth. We partner with luxury retailers and distributors, real estate developers, state agencies, film festivals, non-profits and more. We speak financial – as well as we speak food and Ferraris. Premium brands who need to connect with discerning audiences flock to us.
We are savvy, nimble and reliable…and will watch out for your brand as much as we watch out for your bottom line. White Hat is a woman-owned and HUB certified business. Committing success in marketing since 2002.
Deborah Magnuson • Pat Stark
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McCombs Properties
Legendary Texas businessman Red McCombs believes in winning. In today’s luxury real estate market, the best way to hit sales numbers is not only a pipeline filled with qualified leads, but also a sense of urgency on the part of buyers. How do you create a sense of urgency for a second home or a vacation property? Scarcity.
Hyundai Hope On Wheels
20 years ago, Hyundai dealers formed Hyundai Hope on Wheels to fund research into pediatric cancer. From that point, Hyundai has donated more than $150.0 Million to fund research into new drugs, clinical trials and treatment protocols at the nation’s leading pediatric cancer institutions.
Silencer Shop
Silencer Shop walked through the door with a product so unique that it was impossible not to get excited about it. They were lost in the traditional gun industry advertising space and we were perfectly positioned to offer a different perspective. Our limited firearm knowledge allowed us to speak to their audience in a whole new way- and the results were outstanding.
Hill Country Film Fest
After six strong years of showcasing independent films, the Hill Country Film Festival wanted to reinvent its appearance, its outward communications and its branding. How do you compete on personality and image with the marquee festivals…and keep the independent character of the Hill Country town of Fredericksburg?
