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Businesses are always evolving and so does the way their customers view them. It’s important to consider whether your brand is consistent and speaks to your desired position in the marketplace. If it doesn’t, it may be time to rebrand.…

Advertising in the United States started becoming popular around 1880 as a $200 million dollar industry. In just 40 years, it became a $3 billion dollar industry. As of 2019, is a 240.7 billion dollars industry, with digital media accounting…

Get the basics right. How effective is your home page? Is your messaging up to date? Does it speak to where your business is now and where it is going? What about your print materials? Social accounts? These are all…

Perks of Employment at a Pooch Friendly Agency

How to Make Sparks Fly With Consumers in The Digital Age It’s February, which means one thing – love is in the air. Brand love, that is. Thanks to Digital Marketing and Social Media in today’s advertising landscape, we’ve been…

The marketing and adverting field is constantly changing due to innovation and advancements in technology. It’s important for companies to stay updated on all the new trends and digital devices to connect with their clients. Whether you work in the…

Many marketing and advertising agencies struggle to find strategies that will gain millennial's attention and affinity. Why is Generation Y more challenging for companies to influence, and how do companies achieve this goal? Millennials are individuals who were born between…

We all probably remember a high school teacher or college professor whose knowledge and perspectives simply didn’t connect with us. Although they clearly knew their stuff, they struggled to make it comprehensible, compelling, or relevant. It may have been enough…

A Beginner’s Guide to a Complex Topic: Some know it as the pound sign or just simply as a symbol for ‘number’, but the hashtag has grown to mean much more than that. The now famous hashtag became relevant on…