WHITE HAT AGENCY /// 1021 E. 7TH STREET, SUITE 103 /// AUSTIN, TX 78702 
Oh, candy corn, one of the most notable (and hated) Halloween treats. You can probably find yourself arguing with friends, loved ones, or coworkers on the utterly disgusting taste of these strange candies. But, maybe you are on the opposing…
The marketing and adverting field is constantly changing due to innovation and advancements in technology. It’s important for companies to stay updated on all the new trends and digital devices to connect with their clients. Whether you work in the…
Originally on AdWeek by: Erik Oster Austin agency White Hat has a rather unusual client. The agency began working with The Silencer Shop, a retailer and distributor of gun silencers for the outdoor sports (hunting and shooting) market, last year. “The…
Many marketing and advertising agencies struggle to find strategies that will gain millennial's attention and affinity. Why is Generation Y more challenging for companies to influence, and how do companies achieve this goal? Millennials are individuals who were born between…
1) When you see your Accounts team killing a new business pitch: They are on fire, and you can’t help but sit back in amazement. 2) When you’re office manager asks you what…
We all probably remember a high school teacher or college professor whose knowledge and perspectives simply didn’t connect with us. Although they clearly knew their stuff, they struggled to make it comprehensible, compelling, or relevant. It may have been enough…
A Beginner’s Guide to a Complex Topic: Some know it as the pound sign or just simply as a symbol for ‘number’, but the hashtag has grown to mean much more than that. The now famous hashtag became relevant on…
When was the last time you read every single word of a webpage? If you don’t do it, you can’t expect your website visitors to do it either. Research from CEO Tony Haile of Chartbeat reported that people do…
Which part of your marketing strategy brought that customer in? Was it your social media or blog that made the sale? Are your marketing tactics paying off? Do you know where your results are coming from? If you don’t know…
We’ve all seen those photos. The ones that scream stock photography. These images are often so cheesy and staged that they detract from your campaign. So, how do you choose stock photos that work in harmony with your ad campaigns?…