The Essence Of The Redo
I was once told by one of my mentoring professors, “Don’t fall in love with your shit.” At the time, I was resistant to the idea that not everything I made was absolutely perfect. Over time, I’ve learned that flexibility…
The Modern Copywriter: The Evolution Of Soft Skills For Hard Times – Pt 3
You say you want an evolution? As we discussed in Part 2, there’s quite a number of people who have been sounding the death knell of copywriting, for some time now. The idea is that with visual and social media…
The Modern Copywriter: The Evolution Of Soft Skills For Hard Times – Pt 2
HEAR YE Lies, HERE Lies YE! - The Phantom Grave of the Copywriter Last time, we saw how easy it is to underestimate the importance of copywriting and the role of the copywriter. It’s deceptively simple, due to its often…
The Modern Copywriter: The Evolution Of Soft Skills For Hard Times – Pt 1
The Simple Complexities of Words Sold. Not Sold. It’s that simple. The essence of copywriting is “simplicity”. Simplification of ideas, of information, of communication. As a result, its function and the process behind its creation are deceptive to many. In…
Running The Game #HMSTEXAS
Last week, Aleah, Amanda, Catie and I attended, a marketing symposium that identified insights about how Hispanic’s are “Running the Game.” What exactly does that mean? Adrienne Pulido, VP Strategy & Research at EthniFacts, provided statistics about how the Latino…
The Power Of Outdoor
Why is outdoor advertising so powerful? In my opinion, the medium works well for lots of reasons. When you are driving, you tend to enter a more reflective state. You escape the office or your home, and have a moment…
Outdoor Advertising 101
During March, we were pretty busy at MM. You probably noticed by the lack of blogs that were posted last month. Our apologies! From brochures to web sites, the accounts team and graphic designers were all hard at work making…
Make Your 2014 Marketing Resolution
Here’s to 2014! A new year, and this is when everyone jumps on the resolution bandwagon. While it may almost be February, now is the more important time to consider your resolution and what that means. Whether it’s to stop…
Five Types Of Creatives And How To Manage Them
One of the most important aspects of account management is a task I like to call “creative wrangling.” No, not “innovations in livestock herding.” I’m referring to the challenge of managing the creative team – making sure everything is getting…
Social Media Do’s And Don’ts
As an Account Manager at MM, I help manage several of my client’s Facebook pages with the help of Amanda, our resident social media guru. This leads me to the entire reason for this post: A few weeks ago, I…