Outdoor Advertising 101
During March, we were pretty busy at MM. You probably noticed by the lack of blogs that were posted last month. Our apologies! From brochures to web sites, the accounts team and graphic designers were all hard at work making…
Make Your 2014 Marketing Resolution
Here’s to 2014! A new year, and this is when everyone jumps on the resolution bandwagon. While it may almost be February, now is the more important time to consider your resolution and what that means. Whether it’s to stop…
Five Types Of Creatives And How To Manage Them
One of the most important aspects of account management is a task I like to call “creative wrangling.” No, not “innovations in livestock herding.” I’m referring to the challenge of managing the creative team – making sure everything is getting…
Social Media Do’s And Don’ts
As an Account Manager at MM, I help manage several of my client’s Facebook pages with the help of Amanda, our resident social media guru. This leads me to the entire reason for this post: A few weeks ago, I…
Why Storyboarding For Websites Is Important
Designing a website from scratch can be a daunting task, with so many variables at each stage of the project, it can be easy for the original vision or basic functionality of the website to become compromised. How do you…
SEO As Agency Strategy
Good SEO extends past Optimizing for just search engines. A better goal to focus on is a good web presence. High pagerank is one of the most important aspects of SEO and it is still important to consider strategies such…
Seo And The Pace Of Change
Search Engine Optimization (SEO) is a term that is often difficult to define even though it’s been in many marketers’ vocabularies for well over a decade. SEO is a practice. SEO is a strategy. SEO is a discipline. But what…
Understanding The Need For Print In A Digital Age
In Brief: History Of Pulp & Pigment Today, "collateral" refers to a suite of printed materials created to brand an organization, but we can view the importance of collateral in a much larger context as we look back through history…
The Balancing Act Between Digital & Creative
Better When We're Together - Digital & Creative Designers and developers: mortal enemies engaged in a daily titanic struggle for intellectual supremacy or best friends from opposite sides of the tracks? Opinions vary on the value and classification of each skill…
Adobes Presence At An Agency
Cloudy Forcast? As the unanimous design standard of the last decade, Adobe, and more specifically Photoshop, has become more of a verb than a company or program. As the obvious choice for creative professionals to develop and deliver their projects,…