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Corporate Social Responsibility

Corporate Social Responsibility (CSR) can be described as a company embracing responsibility for its actions and creating a positive impact on its employees, stakeholders, the environment, and outside organizations beyond a financial gain. CSR selections gives insight to who the…

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Why Social Media Matters

Ahh, social media. Not only is it used for individuals to have something to look at during awkward elevator rides, but it is also a great tool for brands. Humans are becoming impatient. Technology has made it increasingly easy to…

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Experience Over Exposure

Brands are always looking for new ways to stay ahead, grow their loyal customer base, and set themselves apart from competitors. As digital continues to takeover, the rules are changing and more advertising dollars are being spent on creating an…

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Super Bowl 2016: Battle Of The Brands

Well, it’s almost that time of year again- The Broncos and Panthers are getting ready to battle, the Super Bowl party-throwers are planning their menus, and the advertisers are patiently waiting to see how their commercials will be received by…

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Comeback Kid Brands and How They Did It

It always comes to a shock when I hear that someone does not have brand preference, but of course for advertising people, brands are always in our focus. We also cringe from second-hand embarrassment when something goes wrong, especially when…

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Managing It All: The Intern Experience

Have you ever wanted to do it all, but there just wasn’t enough time in the day? College students know that feeling: finals are approaching, you’re job searching, interning three days a week, and of course trying to keep up…

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Our Experience Hosting The 2015 ADDYs

Our Experience Hosting The ADDYs The American Advertising Awards, formerly known as the ADDYs, is an annual award show given by the American Advertising Federation (AAF), to honor the very best creative work in the industry. Attracting over 40,000 entries…

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