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Corporate Social Responsibility

  • February 22, 2016
  • Blog

Corporate Social Responsibility (CSR) can be described as a company embracing responsibility for its actions and creating a positive impact on its employees, stakeholders, the environment, and outside organizations beyond a financial gain. CSR selections gives insight to who the…

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Why Social Media Matters

  • February 12, 2016
  • Blog

Ahh, social media. Not only is it used for individuals to have something to look at during awkward elevator rides, but it is also a great tool for brands. Humans are becoming impatient. Technology has made it increasingly easy to…

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Experience Over Exposure

  • February 5, 2016
  • Blog

Brands are always looking for new ways to stay ahead, grow their loyal customer base, and set themselves apart from competitors. As digital continues to takeover, the rules are changing and more advertising dollars are being spent on creating an…

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Comeback Kid Brands and How They Did It

  • January 18, 2016
  • Blog

It always comes to a shock when I hear that someone does not have brand preference, but of course for advertising people, brands are always in our focus. We also cringe from second-hand embarrassment when something goes wrong, especially when…

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Our Experience Hosting The 2015 ADDYs

  • March 5, 2015
  • Blog

Our Experience Hosting The ADDYs The American Advertising Awards, formerly known as the ADDYs, is an annual award show given by the American Advertising Federation (AAF), to honor the very best creative work in the industry. Attracting over 40,000 entries…

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The Essence Of The Redo

  • September 8, 2014
  • Blog

I was once told by one of my mentoring professors, “Don’t fall in love with your shit.” At the time, I was resistant to the idea that not everything I made was absolutely perfect. Over time, I’ve learned that flexibility…

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