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In the Name of (Brand) Love.

How to Make Sparks Fly With Consumers in The Digital Age It’s February, which means one thing – love is in the air. Brand love, that is. Thanks to Digital Marketing and Social Media in today’s advertising landscape, we’ve been…


Free Courses in Marketing and Advertising

The marketing and adverting field is constantly changing due to innovation and advancements in technology. It’s important for companies to stay updated on all the new trends and digital devices to connect with their clients. Whether you work in the…


Advertising for Millennials

Many marketing and advertising agencies struggle to find strategies that will gain millennial's attention and affinity. Why is Generation Y more challenging for companies to influence, and how do companies achieve this goal? Millennials are individuals who were born between…


Leveraging the Hashtag

A Beginner’s Guide to a Complex Topic: Some know it as the pound sign or just simply as a symbol for ‘number’, but the hashtag has grown to mean much more than that. The now famous hashtag became relevant on…


How to Brainstorm Like a Pro

People say ‘put your thinking cap on’, but that is easier said than done. Yes, grabbing a hat is easy, but you have to grab the right one; preferably a White Hat. Check out these 6 tips on how to…


SEO vs. SEM: Now You See Me, Now You Don’t

Compare M&M’s and Skittles. They look similar from the outside, but once you take a bite you realize looks can be deceiving. Like M&M’s and Skittles, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) both increase visibility in online…

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