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What's In A Name?

What’s In A Name?

We all know that business, like life, is a journey. This is even more true in comic books, as an unlikely, average person becomes something greater than him or herself, then works for the greater good. We’re not saying we…

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Why Millennials Matter

I know, I know. Generation Y, better known as Millennials, get a terrible rap. BUT, we are tech-savvy, multi-taskers who are connected all the time, making Millennials a great target for marketers and advertisers. To give you some background about…

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When To Rebrand

Important: It takes much more work than just changing the name for a rebrand to work. To stay relevant, brands have to “out with the old and in with the new” -- most companies go through a rebrand once every…

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Political Advertising

This week was Super Tuesday and there is a political buzz that everyone can feel. Conversations are revolving around which candidate is best, who is the worst, and arguments in between. There is also major chatter encouraging everyone to get…

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Corporate Social Responsibility

Corporate Social Responsibility (CSR) can be described as a company embracing responsibility for its actions and creating a positive impact on its employees, stakeholders, the environment, and outside organizations beyond a financial gain. CSR selections gives insight to who the…

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Why Social Media Matters

Ahh, social media. Not only is it used for individuals to have something to look at during awkward elevator rides, but it is also a great tool for brands. Humans are becoming impatient. Technology has made it increasingly easy to…

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Experience Over Exposure

Brands are always looking for new ways to stay ahead, grow their loyal customer base, and set themselves apart from competitors. As digital continues to takeover, the rules are changing and more advertising dollars are being spent on creating an…

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Comeback Kid Brands and How They Did It

It always comes to a shock when I hear that someone does not have brand preference, but of course for advertising people, brands are always in our focus. We also cringe from second-hand embarrassment when something goes wrong, especially when…

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