We all want to write better content. Content can be engaging, exciting, or…excruciatingly painful to read. Want to avoid the latter? Use these ten simple steps. Step One Come up with fresh content. It’s not 1990 and you can’t keep…
Social media is the modern adman’s best friend, and it’s a relationship that grows deeper every day. Advertising through the social channels allows a brand to move past the basic demographics, and appeal to the behavior and interests of the…
We all know that business, like life, is a journey. This is even more true in comic books, as an unlikely, average person becomes something greater than him or herself, then works for the greater good. We’re not saying we…
I know, I know. Generation Y, better known as Millennials, get a terrible rap. BUT, we are tech-savvy, multi-taskers who are connected all the time, making Millennials a great target for marketers and advertisers. To give you some background about…
Important: It takes much more work than just changing the name for a rebrand to work. To stay relevant, brands have to “out with the old and in with the new” -- most companies go through a rebrand once every…
This week was Super Tuesday and there is a political buzz that everyone can feel. Conversations are revolving around which candidate is best, who is the worst, and arguments in between. There is also major chatter encouraging everyone to get…
On February 18th, Marketing Matters took home 1 silver and 3 bronze gongs at the Austin Addy Awards, put on by the American Advertising Federation. What are the Addy Awards, you ask? Let’s break it down for you: Every year,…
Corporate Social Responsibility (CSR) can be described as a company embracing responsibility for its actions and creating a positive impact on its employees, stakeholders, the environment, and outside organizations beyond a financial gain. CSR selections gives insight to who the…
Ahh, social media. Not only is it used for individuals to have something to look at during awkward elevator rides, but it is also a great tool for brands. Humans are becoming impatient. Technology has made it increasingly easy to…
Brands are always looking for new ways to stay ahead, grow their loyal customer base, and set themselves apart from competitors. As digital continues to takeover, the rules are changing and more advertising dollars are being spent on creating an…
