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The Power Of Outdoor

Why is outdoor advertising so powerful? In my opinion, the medium works well for lots of reasons. When you are driving, you tend to enter a more reflective state. You escape the office or your home, and have a moment…

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Outdoor Advertising 101

During March, we were pretty busy at MM. You probably noticed by the lack of blogs that were posted last month. Our apologies! From brochures to web sites, the accounts team and graphic designers were all hard at work making…

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Make Your 2014 Marketing Resolution

Here’s to 2014! A new year, and this is when everyone jumps on the resolution bandwagon. While it may almost be February, now is the more important time to consider your resolution and what that means. Whether it’s to stop…

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Five Types Of Creatives And How To Manage Them

One of the most important aspects of account management is a task I like to call “creative wrangling.” No, not “innovations in livestock herding.” I’m referring to the challenge of managing the creative team – making sure everything is getting…

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How To Be A Twenty-Something Advertising Graduate

Looking at popular blogs and websites that are catered toward the twenty-something demographic, I have found multiple entries that deal with being a twenty-something. Popular themes of said blog entries: how to conquer the awkward transition between student and adult…

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Social Media Do’s And Don’ts

As an Account Manager at MM, I help manage several of my client’s Facebook pages with the help of Amanda, our resident social media guru. This leads me to the entire reason for this post: A few weeks ago, I…

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My Job Is Cooler Than Yours

When I tell non-industry people that I work in advertising, their reaction is usually something like, “Oh I bet that’s FUN!” Like I spend my days drinking wine and getting pedicures or reffing Twister tournaments in a four-star hotel suite.…

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SEO As Agency Strategy

Good SEO extends past Optimizing for just search engines. A better goal to focus on is a good web presence. High pagerank is one of the most important aspects of SEO and it is still important to consider strategies such…

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