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Free Social Media Tools You Need to Try

Social media is the modern adman’s best friend, and it’s a relationship that grows deeper every day. Advertising through the social channels allows a brand to move past the basic demographics, and appeal to the behavior and interests of the…

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10 People You Meet In An Ad Agency

There are some people you are more than likely going to stumble upon while working at an ad agency. Let me introduce you to ten of them: “The Highly-Organized During Chaos Account Manager”: She always has her ducks in a…

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What's In A Name?

What’s In A Name?

We all know that business, like life, is a journey. This is even more true in comic books, as an unlikely, average person becomes something greater than him or herself, then works for the greater good. We’re not saying we…

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Confessions Of An (Almost) Grad

  After 16 years of going to school, I’ve reached the end. I’m (finally) about to graduate from The University of Texas at Austin with a B.S. in Public Relations. Though I’m a PR major, UT’s advertising and PR programs…

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Old Media VS. New Media

Advertising in the United States started becoming popular around 1880 as a $200 million dollar industry, became a $3 billion dollar industry by only 1920, and as of 2015, is a $187 billion dollar industry, with digital media accounting for…

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Why Millennials Matter

I know, I know. Generation Y, better known as Millennials, get a terrible rap. BUT, we are tech-savvy, multi-taskers who are connected all the time, making Millennials a great target for marketers and advertisers. To give you some background about…

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When To Rebrand

Important: It takes much more work than just changing the name for a rebrand to work. To stay relevant, brands have to “out with the old and in with the new” -- most companies go through a rebrand once every…

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SXSW: Austins Annual Takeover

In 2012, I attended South By Southwest (SXSW) as a senior in high school. That week, I decided I had to go to The University of Texas at Austin. It’s now 2016 and I am a senior at UT, and…

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Political Advertising

This week was Super Tuesday and there is a political buzz that everyone can feel. Conversations are revolving around which candidate is best, who is the worst, and arguments in between. There is also major chatter encouraging everyone to get…

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