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The Importance of Confidence in Marketing

In a constantly growing business world, it is easy to become lost in the shuffle of big personalities and even bigger egos. It’s not surprising that the natural tendency for any human being is to shrink back and remain in the security that is found in one’s natural comfort zone.

When we stay within the boundaries of our own comfort zone, we are bound to miss out on so much. Think of every business contact that is lost, every story that is missed out on, and every piece of knowledge and innovation that is evaded, every time we allow the fear of being rejected consume us. We miss out on the best parts of life, because we stubbornly refuse to allow the best versions of ourselves to shine forth. I don’t know about you, but that is not the way I want to be living.

As you have probably heard before, confidence is key. So here are four practical and applicable keys that you can take with you that will bring out a more confident, bold and daring version of you. No, this is not a self-help guide on being someone you’re not, it’s a way to be even more of yourself than ever before.


Confidence Key #1: Rejoice in the Simple Successes

Your third grade teacher used to tell you to pat yourself on the back every time you got a math problem correct. Well, why did you ever stop? Research shows that a pessimistic outlook can deeply hinder your performance and set you up for failure. So next time the world seems to be falling apart around you, take a deep breath and make note of all of the small successes found in day-to-day life.


Confidence Key #2: Be Present in Conversations

In a “me centered” culture, we become so wrapped up in worrying about what other people might think of us that we become disengaged in our conversations.

Next time you are chatting up one of your co-workers, or speaking in a meeting, remember to make eye-contact. Be thoughtful and decisive with your words. Be conscientious of your tone of voice and posture. But most importantly, truly focus on getting to know the person that is right in front of you, and in turn, your anxiety and fear will melt away.


Confidence Key #3: Mentally and Physically Prepare Yourself Each Day

What does your morning routine consist of? (Hopefully, brushing your teeth is in there!) But what about adding a few more steps to brace yourself for the new day?

Start by giving yourself a morning pep talk by telling yourself that you are ready to conquer anything that the workday may bring. Even practicing standing up tall in the mirror can instantly add an aura of prominence to your stance. It may feel silly at first, but research shows that your brain will actually start to believe in the way that you treat yourself. Also, why not put in a little extra thought in your outfit? When you look good, you feel good, and it’s as simple as that.


Confidence Key #4: Dig Deep into your Inner Confidence Reservoir

Have you ever felt like you were on top of the world? That no one and nothing could bring you down? That my friend, is the wonderful feeling of invincibility. Bring yourself back to that time, and remember how good it felt to finally accomplish the goal you had set for so long or overcome that fear that you used to hold onto so tightly. Use this feeling in order to propel you forward in finding new successes.

Yes, the world can seem like a daunting and scary place; but this is only because there are so many new challenges and obstacles waiting to be conquered. So take hold of all of your confidence keys, and be ready to take that first step of faith.

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