The Psychology Of Social Media
We Love Social Media Does this sound familiar? You work a long day at the office staring at a computer screen. You get home, you make dinner, and you pull out your phone and get on a smaller screen to…
The Importance of Confidence in Marketing
In a constantly growing business world, it is easy to become lost in the shuffle of big personalities and even bigger egos. It’s not surprising that the natural tendency for any human being is to shrink back and remain in…
Out With The Old – In With The New Marketing Mix
The importance that marketers put on acquiring new customers has taken a back seat to the priority of maintaining current relationships with current customers. The consensus is that the lifetime value of a customer is more valuable and profitable than…
How To Write Better Content – In Ten Simple Steps
We all want to write better content. Content can be engaging, exciting, or…excruciatingly painful to read. Want to avoid the latter? Use these ten simple steps. Step One Come up with fresh content. It’s not 1990 and you can’t keep…
Free Social Media Tools You Need to Try
Social media is the modern adman’s best friend, and it’s a relationship that grows deeper every day. Advertising through the social channels allows a brand to move past the basic demographics, and appeal to the behavior and interests of the…
What’s In A Name?
We all know that business, like life, is a journey. This is even more true in comic books, as an unlikely, average person becomes something greater than him or herself, then works for the greater good. We’re not saying we…
Why Millennials Matter
I know, I know. Generation Y, better known as Millennials, get a terrible rap. BUT, we are tech-savvy, multi-taskers who are connected all the time, making Millennials a great target for marketers and advertisers. To give you some background about…
When To Rebrand
Important: It takes much more work than just changing the name for a rebrand to work. To stay relevant, brands have to “out with the old and in with the new” -- most companies go through a rebrand once every…
Political Advertising
This week was Super Tuesday and there is a political buzz that everyone can feel. Conversations are revolving around which candidate is best, who is the worst, and arguments in between. There is also major chatter encouraging everyone to get…
Marketing Matters Finishes In The Top 10 At The ADDYs
On February 18th, Marketing Matters took home 1 silver and 3 bronze gongs at the Austin Addy Awards, put on by the American Advertising Federation. What are the Addy Awards, you ask? Let’s break it down for you: Every year,…