strategic planning, creative, digital, identity + design, media
We felt something wonderfully offbeat about the pairing of a high brow indie film festival and a humble Texas town. Both full of intoxicating character but at the same time wildly different. That juxtaposition and the abundant promise of unique experiences has created this escapist tradition known as the Hill Country Film Festival – in little Fredericksburg, Texas.
Imagine capturing this eclectic combination and establishing a distinctive brand amidst the stampede of local indie festivals. We offered a big appeal to the festival gods and set off to update the face of the Hill Country Film Festival.