strategic planning, creative, production, identity + design, website, digital lead-generation
Dealer Wizard came to White Hat a handful of years ago to help with branding and their website. Again recently, it was time to turn in the old model for something with sleeker lines and higher conversions.
With a fast-paced and tech-focused brand, it was important that came through in the aesthetic and the functionality of the site. The principles on which Dealer Wizard operates remained the same, the technology just got better so it was important not to diverge from the brand they had been building, but instead just to give it a boost.