CASE STUDY
Atten Hill
Luxury Community Marketing
branding, digital design, creative campaign, messaging, lead gen, digital strategy, media buying
Crescent Real Estate, a renowned leader in luxury development, launched Atten Hill as Horseshoe Bay’s newest exclusive residential community in the heart of the Texas Hill Country. Recognizing White Hat’s expertise in luxury real estate marketing and in targeting high-net-worth buyers, Crescent partnered with the team to develop the brand, define the positioning, and bring the community to market with a modern, performance-driven campaign.
Today, Atten Hill is supported by an integrated mix of digital, social, print, event, and email marketing designed to build awareness, nurture interest, and convert prospects into qualified sales opportunities.
The Challenge
Crescent Real Estate needed more than a traditional launch. Instead, the team required a luxury real estate marketing strategy that would stand out across Horseshoe Bay and the greater Texas Hill Country.
Because Atten Hill was a brand‑new development, the plan had to build credibility quickly while also creating urgency among affluent buyers. In addition, Crescent introduced a Founders Program for the first 15 purchasers, offering exclusive incentives to reinforce scarcity, prestige, and long‑term value.
At the same time, Atten Hill had to stand apart in a crowded luxury landscape. Situated within the Jack Nicklaus–designed Summit Rock Golf Course, the community offered protected view homesites, access to world‑class golf, and proximity to Lake LBJ and Horseshoe Bay’s resort amenities.
Consequently, every element of the campaign highlighted these advantages while reflecting Crescent Real Estate’s legacy of excellence and financial strength—qualities that continue to inspire buyer confidence.
The Strategy
White Hat built a strategy centered on story, lifestyle, and performance. First, the team clarified Atten Hill’s position as a luxury golf community for high‑net‑worth buyers in Horseshoe Bay and the greater Austin market. Then, that positioning guided every creative, digital, and media decision.
To create urgency, the exclusive Founders Program became a key pillar of the campaign. Early buyers received premium benefits, including priority homesite selection and access to Summit Rock Golf Course, which reinforced scarcity and long‑term value. As a result, the offer gave affluent prospects a clear reason to act now rather than later.
From there, White Hat activated an integrated mix of branding, web design, digital ads, social content, email, and print. Each channel highlighted Atten Hill’s views, golf access, and Hill Country lifestyle while driving traffic into a focused lead‑generation funnel. In addition, ongoing optimization ensured media spend stayed aligned with the audiences most likely to convert.
The Results
The Atten Hill launch generated strong early momentum. As a result, the community quickly emerged as a premier luxury option in Horseshoe Bay and the Texas Hill Country for high‑net‑worth buyers.
The Founders Program sparked immediate interest among affluent prospects. For example, the combination of limited availability, priority homesites, and premium incentives gave buyers a clear reason to act sooner rather than later. In turn, this early demand validated both the positioning and the luxury real estate marketing strategy behind the campaign.
Over time, the integrated effort built a scalable growth engine. In addition, website traffic, inquiries, and qualified leads increased, and Atten Hill established a durable brand presence that continues to support ongoing sales and future phases of the community.
The Work
