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Advertising for Millennials

Many marketing and advertising agencies struggle to find strategies that will gain millennial's attention and affinity. Why is Generation Y more challenging for companies to influence, and how do companies achieve this goal? Millennials are individuals who were born between…


Leveraging the Hashtag

A Beginner’s Guide to a Complex Topic: Some know it as the pound sign or just simply as a symbol for ‘number’, but the hashtag has grown to mean much more than that. The now famous hashtag became relevant on…


How to Brainstorm Like a Pro

People say ‘put your thinking cap on’, but that is easier said than done. Yes, grabbing a hat is easy, but you have to grab the right one; preferably a White Hat. Check out these 6 tips on how to…


SEO vs. SEM: Now You See Me, Now You Don’t

Compare M&M’s and Skittles. They look similar from the outside, but once you take a bite you realize looks can be deceiving. Like M&M’s and Skittles, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) both increase visibility in online…


The Instagram Influencer Model

We all have that one friend who always seems to be ‘in the know’ on all the newest trends. It’s the friend you turn to for a recommendation on the best restaurant in town, or to see if shell suits…


The Psychology Of Social Media

We Love Social Media Does this sound familiar? You work a long day at the office staring at a computer screen. You get home, you make dinner, and you pull out your phone and get on a smaller screen to…

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