The marketing and adverting field is constantly changing due to innovation and advancements in technology. It’s important for companies to stay updated on all the new trends and digital devices to connect with their clients. Whether you work in the…
Originally on AdWeek by: Erik Oster Austin agency White Hat has a rather unusual client. The agency began working with The Silencer Shop, a retailer and distributor of gun silencers for the outdoor sports (hunting and shooting) market, last year. “The…
Many marketing and advertising agencies struggle to find strategies that will gain millennial's attention and affinity. Why is Generation Y more challenging for companies to influence, and how do companies achieve this goal? Millennials are individuals who were born between…
We all probably remember a high school teacher or college professor whose knowledge and perspectives simply didn’t connect with us. Although they clearly knew their stuff, they struggled to make it comprehensible, compelling, or relevant. It may have been enough…
A Beginner’s Guide to a Complex Topic: Some know it as the pound sign or just simply as a symbol for ‘number’, but the hashtag has grown to mean much more than that. The now famous hashtag became relevant on…
When was the last time you read every single word of a webpage? If you don’t do it, you can’t expect your website visitors to do it either. Research from CEO Tony Haile of Chartbeat reported that people do…
Which part of your marketing strategy brought that customer in? Was it your social media or blog that made the sale? Are your marketing tactics paying off? Do you know where your results are coming from? If you don’t know…
People say ‘put your thinking cap on’, but that is easier said than done. Yes, grabbing a hat is easy, but you have to grab the right one; preferably a White Hat. Check out these 6 tips on how to…
Compare M&M’s and Skittles. They look similar from the outside, but once you take a bite you realize looks can be deceiving. Like M&M’s and Skittles, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) both increase visibility in online…
We all have that one friend who always seems to be ‘in the know’ on all the newest trends. It’s the friend you turn to for a recommendation on the best restaurant in town, or to see if shell suits…
