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Advertising for Millennials

Many marketing and advertising agencies struggle to find strategies that will gain millennial's attention and affinity. Why is Generation Y more challenging for companies to influence, and how do companies achieve this goal? Millennials are individuals who were born between…

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Leveraging the Hashtag

A Beginner’s Guide to a Complex Topic: Some know it as the pound sign or just simply as a symbol for ‘number’, but the hashtag has grown to mean much more than that. The now famous hashtag became relevant on…

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How to Brainstorm Like a Pro

People say ‘put your thinking cap on’, but that is easier said than done. Yes, grabbing a hat is easy, but you have to grab the right one; preferably a White Hat. Check out these 6 tips on how to…

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SEO vs. SEM: Now You See Me, Now You Don’t

Compare M&M’s and Skittles. They look similar from the outside, but once you take a bite you realize looks can be deceiving. Like M&M’s and Skittles, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) both increase visibility in online…

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The Instagram Influencer Model

We all have that one friend who always seems to be ‘in the know’ on all the newest trends. It’s the friend you turn to for a recommendation on the best restaurant in town, or to see if shell suits…

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The Psychology Of Social Media

We Love Social Media Does this sound familiar? You work a long day at the office staring at a computer screen. You get home, you make dinner, and you pull out your phone and get on a smaller screen to…

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