CASE STUDY
Atten Hill
Luxury Community Marketing
Crescent Real Estate launched Atten Hill as Horseshoe Bay’s newest exclusive community, in the heart of the Texas Hill Country. It had to feel credible, exclusive and worth visiting before buyers could experience it.
White Hat was brought in to develop the brand, define the positioning and bring the community to market.
The Challenge
Atten Hill had no lived history and no completed environment to show buyers. The market was saturated with luxury offers aimed at the same prospects.
A Founders Program for the first 15 purchasers added a limited early-buyer opportunity. Benefits included priority homesite selection and access to the Jack Nicklaus-designed Summit Rock Golf Course.
How do you make a new community feel credible, exclusive and personal before buyers can experience it?
The Strategy
Insight: for an audience surrounded by premium offers, exclusivity had to be demonstrated through the experience — not merely stated in the copy.
So every touchpoint became part of one concierge journey: a VIP direct-mail invitation for warm prospects, a landing page that made the place vivid and easy to act on, targeted media and retargeting, a structured nurture sequence, and a sales and welcome environment that carried the same promise into the tailored visit.
The Results
in the first 45 days
during the same launch period, measured on attenhill.com
Both opening figures cover the first 45 days of the 2024 launch. They record sales and site visits in that window. Neither credits a sale to a single touchpoint, and a visit is counted as a visit, not a lead.
The work also earned four 2025 HBA MAX Awards for craft, including Best Marketing Campaign – Developer.
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