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WHITE HAT AGENCY /// Austin, TX /// (512) 804-1455

ON OUR WAY

You can’t build a brand without building its business. Everyone likes a good reputation…but brand building must include both reputation building and solid business growth. Great work is rooted in a strong, well-researched business strategy.

For every effort, we put in our research and strategy time…figuring what the insight and opportunity is and how we will construct an effective plan. We have many disciplines to call on for the right combination.

This is the White Hat Way.

Good marketing is always well-informed marketing.

1 – Strategic Planning

We see lots of gratuitous creative based on bad strategies. There isn’t necessarily a dominance of smart, attention-getting work changing brand trajectories the world over. But there could be.

Insightful messaging, well-targeted exposures and solid growth strategies are all marketing advantages that are based on intelligence and insight. Did AOL flood cities with discs to get more people to join…or to imply that everyone else must already be doing it.

More data is not necessarily better. A trained eye is better. Apple and FedEx saw their biggest success from good insights. The same is true for W Hotels and even milk.

At White Hat, we dig in…talk to stakeholders, conduct formal research, mount informal investigations…all to find the right words, trigger points and an optimal exposure plan.

Making smart ideas prettier, since 2002.

2 – Creative

We work across the agency for input to feed our award-winning work …ensuring that we call on our brightest and biggest risk takers for ideas that break through. We’re passionate about trying new things and introducing new thinking to our clients.

Our philosophy driving creative execution is simple. Regardless of the media type…broadcast, print, digital or experiential. The executions must be stopping. Attention getting is our first hurdle. Next, today’s messaging should be quick and simple. And, importantly, it must be memorable.

We’d love for you to stop in to see our record-breaking work in: TV, print web design, social, sales enablement, integrated campaigns, identity, outdoor and all things digital.

We traffic in sales, attendance and understanding

3 – Social and Advocacy

Being present and prominent in social media is critical today. Social isn’t only sharing. It’s the beginning stage of “word-of-mouth” or advocacy marketing. It’s the opportunity to deliver new value in a smart, targeted way.

Best practices in this emerging media are ever evolving. That’s why we believe in comprehensive solutions and complementary tactics to consistently optimize and jump on new opportunities. The goal is an efficient, deliberate holistic approach.

We’d love to share our expertise in:  social strategies, listening, communities, content creation, storytelling and measurement.

We’re hipsters moving mountains

4 – Digital, User Experience

Digital solutions can represent a product change, installation of a new marketing device or enabling leading edge communications. Sometimes it’s apparent, sometimes behind the scenes.

Our expertise lies in marketing technologies. We are capable with full stack solutions across multiple platforms: mobile, desktop, and experiential. We have expertise building and deploying sites in enterprise CMS’s.

Good lines move up and to the right. Never flat.

Stage 6 – Media, Search, Analytics

We build media plans for all platforms, search and non-traditional included. And we expertly employ analytics and deliver fast analysis that’s actionable. We combine paid and earned media to help drive communications efficiently and consistently. We involve experts in consumer insights, exposure strategies and advanced (and micro) audience targeting to assure each effort touches identified segments.

Our specialization with digital media includes video, social, mobile and search. We think the avenues and impact of paid social investment have yet to be fully maximized.

We make cash registers ring.

7 – PR, Promotion

Our team of publicists understands the foundation of running successful PR campaigns…which can be as effective as paid media.

It’s the art of the pitch that influences the consumer to act. If you’re launching a product, building distribution or wanting to get the attention of media influencers…we’ve got you covered. From press releases to op-eds, blogs or trade pieces, we develop content in your brand voice.

Remember, if you’re publicizing an event, you’re likely behind. Create conspicuous, media-worthy events…tradeshows, launch parties, industry events…and you’re ahead of the game right out of the gate. We handle creation to execution to media placements…and back.

Best practices in this emerging media are ever evolving. That’s why we believe in comprehensive solutions and complementary tactics to consistently optimize and jump on new opportunities. The goal is an efficient, deliberate holistic approach.

We’d love to share our expertise in:  social strategies, listening, communities, content creation, storytelling and measurement.

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