Make the Best of a Bad Situation. Prepare. Plan. Perform.
Based in Austin, Texas, we are a collection of innovative professionals with a unique collection of expertise in real estate, cause marketing, technology, medical and healthcare specialties and outdoor and sports marketing. We specialize in branding, design, strategic planning, demand generation, brand growth, and digital and traditional communications. And we prepare and plan ahead for crisis marketing situations. White Hat is a woman-owned and HUB certified business. Since 2002.
TALK ABOUT CRISIS
Take the First Step
Act decisively and quickly. Communicate. As storms or disasters pass, spring into action. Remain transparent about the state of affairs. Company-wide emails and banner messages on websites are quick and effective means of messaging. Launch new social posts, release digital ads, send email updates and even change email signatures. Then show a strong rebound from the crisis. Focus on the future. Show your commitment to the “come back.” Examples: Boston Strong, Port A Proud. It demonstrates empathy and a dedication to the community. If possible, offer whatever services can be helpful. Be supportive of causes and other philanthropic efforts. The rebound from a crisis begins when a company focuses on the future and makes the commitment to “come back.”
“As a guide with crisis messaging, use a hybrid of 65 percent empathy, 25 percent marketing and 10 percent business as usual.”
Can We Help You Survive A Crisis?
Whether it’s a proactive plan or a reactive marketing campaign, we’re here to help. We’re White Hat, an Agency founded to be the “good guys.” With more than a decade and a half of experience, we are ready to advise you, your clients and residents with a crisis, cause or other marketing needs.
ALERT THE RESIDENTS AND PUBLIC – PALMILLA BEACH HOME PAGE
SEND MESSAGE POST–DISASTER – SIERRA CLASSIC HOMES HOME PAGE
SHOW STRENGTH AND INVESTMENT IN THE COMMUNITY – THE RESERVE AT ST. CHARLES BAY AND PALMILLA BEACH – BANNER ADS, PROMO ITEMS, BILLBOARDS, WEBSITE, SOCIAL MEDIA, LETTER FROM OWNERS
CAMPAIGN SHOWING BOUNCE BACK– THE RESERVE AT ST. CHARLES BAY AND PALMILLA BEACH – BANNER ADS, PROMO ITEMS, BILLBOARDS, WEBSITE, SOCIAL MEDIA, LETTER FROM OWNERS