WHITE HAT AGENCY /// 1021 E. 7TH STREET, SUITE 103 /// AUSTIN, TX 78702

McCombs Properties

strategic planning, branding, creative development, media planning, digital solutions, promotion, social media

Red McCombs is a larger-than-life Texan, whose reputation more than precedes him. When the luxury developer embarked on creating beachside, bayside and lakeside properties – on the Gulf and in the Hill Country – Texans knew the properties would be something special…perfect for creating a family home.

When McCombs Properties came to White Hat, we understood that these one-of-a-kind, legacy residences required, and deserved, more than mere brand building and lead generation.

 

CHALLENGE STRATEGY RESULTS WORK
CASE STUDY

The Challenge

As McCombs developments mature from concept to community, the communications require marketing on two levels – on a brand level to give prospects permission to buy and on a product level to give them reasons to buy.

Permission issues are deal breakers…Should I choose this developer…Is this the quality we want…Is the financial stability what I need? Reasons to buy are decision makers…locations and features…vistas and views…and one-of-a kind details.

Get the attention of discerning buyers…plus, give them rational comfort with the developer and enable emotional attachment to the neighborhood and residence.

 

CHALLENGE STRATEGY RESULTS WORK
CASE STUDY

Strategy

The first part of the strategy is to elevate the properties under a powerful brand. The new McCombs Properties umbrella immediately establishes excellence in craftsmanship, world-class amenities and rock-solid financials. Prospects are not only buying luxury and the exclusivity of these locations, they are establishing a family legacy.

The second part of the strategy is to evangelize the individual communities to differentiate them and make them more appealing. Romance the characteristics that make the neighborhoods and residences irresistible and one-of-a-kind (e.g. lush landscapes, nearby lakes or coastlines and excellence in craftsmanship and design.)

Brand the communities as McCombs Properties, and evangelize the residences’ unique and special details to differentiate and elevate.

 

CHALLENGE STRATEGY RESULTS WORK
CASE STUDY

For organic social content, the three McCombs Properties saw on average:

150%

Increase in Reach

190%

Increase in Engagement

190%

Increase in Clicked Links

200

Qualified Leads in a Three-Month Period

The Results

The communications (website, multi-page units in luxury print, oversized brochure and national, statewide radio campaigns) have successfully established each community as part of the exclusive McCombs Properties collection. The individually tailored community campaigns and tactics (showcasing the individual properties) have attracted many new prospects, driven qualified buyers to the properties and closed sales.

> Social Media Results
> Lead Generation Results

 

CHALLENGE STRATEGY RESULTS WORK
CASE STUDY

Work

mccombs_bottomsection1
mccombs_bottomsection2
mccombs_bottomsection3