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My Job Is Cooler Than Yours

My Job Is Cooler Than Yours

When I tell non-industry people that I work in advertising, their reaction is usually something like, “Oh I bet that’s FUN!” Like I spend my days drinking wine and getting pedicures or reffing Twister tournaments in a four-star hotel suite.…

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SEO As Agency Strategy

SEO As Agency Strategy

Good SEO extends past Optimizing for just search engines. A better goal to focus on is a good web presence. High pagerank is one of the most important aspects of SEO and it is still important to consider strategies such…

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Seo And The Pace Of Change

Seo And The Pace Of Change

Search Engine Optimization (SEO) is a term that is often difficult to define even though it’s been in many marketers’ vocabularies for well over a decade. SEO is a practice. SEO is a strategy. SEO is a discipline. But what…

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The Balancing Act Between Digital & Creative

The Balancing Act Between Digital & Creative

Better When We're Together - Digital & Creative Designers and developers: mortal enemies engaged in a daily titanic struggle for intellectual supremacy or best friends from opposite sides of the tracks? Opinions vary on the value and classification of each skill…

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Adobes Presence At An Agency

Adobes Presence At An Agency

Cloudy Forcast? As the unanimous design standard of the last decade, Adobe, and more specifically Photoshop, has become more of a verb than a company or program. As the obvious choice for creative professionals to develop and deliver their projects,…

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