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Old Media VS. New Media

Old Media VS. New Media

Advertising in the United States started becoming popular around 1880 as a $200 million dollar industry, became a $3 billion dollar industry by only 1920, and as of 2015, is a $187 billion dollar industry, with digital media accounting for…

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Why Millennials Matter

Why Millennials Matter

I know, I know. Generation Y, better known as Millennials, get a terrible rap. BUT, we are tech-savvy, multi-taskers who are connected all the time, making Millennials a great target for marketers and advertisers. To give you some background about…

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When To Rebrand

When To Rebrand

Important: It takes much more work than just changing the name for a rebrand to work. To stay relevant, brands have to “out with the old and in with the new” -- most companies go through a rebrand once every…

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SXSW: Austins Annual Takeover

SXSW: Austins Annual Takeover

In 2012, I attended South By Southwest (SXSW) as a senior in high school. That week, I decided I had to go to The University of Texas at Austin. It’s now 2016 and I am a senior at UT, and…

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Political Advertising

Political Advertising

This week was Super Tuesday and there is a political buzz that everyone can feel. Conversations are revolving around which candidate is best, who is the worst, and arguments in between. There is also major chatter encouraging everyone to get…

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Corporate Social Responsibility

Corporate Social Responsibility

Corporate Social Responsibility (CSR) can be described as a company embracing responsibility for its actions and creating a positive impact on its employees, stakeholders, the environment, and outside organizations beyond a financial gain. CSR selections gives insight to who the…

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Why Social Media Matters

Why Social Media Matters

Ahh, social media. Not only is it used for individuals to have something to look at during awkward elevator rides, but it is also a great tool for brands. Humans are becoming impatient. Technology has made it increasingly easy to…

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Experience Over Exposure

Experience Over Exposure

Brands are always looking for new ways to stay ahead, grow their loyal customer base, and set themselves apart from competitors. As digital continues to takeover, the rules are changing and more advertising dollars are being spent on creating an…

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Super Bowl 2016: Battle Of The Brands

Super Bowl 2016: Battle Of The Brands

Well, it’s almost that time of year again- The Broncos and Panthers are getting ready to battle, the Super Bowl party-throwers are planning their menus, and the advertisers are patiently waiting to see how their commercials will be received by…

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