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SEO Vs. SEM: Now You See Me, Now You Don’t

SEO vs. SEM: Now You See Me, Now You Don’t

Compare M&M’s and Skittles. They look similar from the outside, but once you take a bite you realize looks can be deceiving. Like M&M’s and Skittles, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) both increase visibility in online…

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The Psychology Of Social Media

The Psychology Of Social Media

We Love Social Media Does this sound familiar? You work a long day at the office staring at a computer screen. You get home, you make dinner, and you pull out your phone and get on a smaller screen to…

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Free Social Media Tools You Need To Try

Free Social Media Tools You Need to Try

Social media is the modern adman’s best friend, and it’s a relationship that grows deeper every day. Advertising through the social channels allows a brand to move past the basic demographics, and appeal to the behavior and interests of the…

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10 People You Meet In An Ad Agency

10 People You Meet In An Ad Agency

There are some people you are more than likely going to stumble upon while working at an ad agency. Let me introduce you to ten of them: “The Highly-Organized During Chaos Account Manager”: She always has her ducks in a…

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What’s In A Name?

What’s In A Name?

We all know that business, like life, is a journey. This is even more true in comic books, as an unlikely, average person becomes something greater than him or herself, then works for the greater good. We’re not saying we…

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Confessions Of An (Almost) Grad

Confessions Of An (Almost) Grad

  After 16 years of going to school, I’ve reached the end. I’m (finally) about to graduate from The University of Texas at Austin with a B.S. in Public Relations. Though I’m a PR major, UT’s advertising and PR programs…

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