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How to Make Your Stock Photography Shine

We’ve all seen those photos. The ones that scream stock photography. These images are often so cheesy and staged that they detract from your campaign. So, how do you choose stock photos that work in harmony with your ad campaigns?

We’ve put together some tips and tricks to make your stock photos shine.

 

Tip #1: Avoid cliché images.

Avoid staged and overly posed images. Try to find a photo that is more authentic and candid. Photos that feature people in realistic situations will connect more with your audience.

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Tip #2: Don’t use overly stylized images.

Using overly stylized images to portray abstract concepts come across as clumsy and confusing. Use images of real life situations as they will register more with your audience.

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Tip #3: Appeal to a sense of excitement.

Often times we want to make people excited about a certain topic, but using a corny image can ruin the feeling and immediately make it a joke. Take travel for instance, when people are going to a new place there is a sense of wonder and anticipation, you don’t want to kill those feelings with a terrible stock image.

Also, feature images of activities your customers would typically do or aspire to do. There’s a sense of disappointment when your reader is promised excitement but the image doesn’t deliver.

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Tip #4: Don’t over do the emotions.

Studies show pictures with smiling faces can positively impact conversions. Studies also show that stock images with people smiling like it’s hurting them can also hurt your sales. Emotions are difficult to translate without them being considered overdone. Try to find pictures that portray genuine happiness in natural situation instead of forced happiness in awkward situations.

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Tip #5: Opt for photos in a natural environment over a studio photograph.

People in their natural environment are often more relatable and at ease. Eye contact also matters; when the subject is looking directly to camera it removes the natural element of the picture. Try to find subjects that are involved in an activity or looking slightly off camera.

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