We all have that one friend who always seems to be ‘in the know’ on all the newest trends. It’s the friend you turn to for a recommendation on the best restaurant in town, or to see if shell suits are back in fashion yet (they aren’t, by the way). We love them, we listen to them, but most importantly, we trust them.
That’s exactly how businesses are using the Instagram Influencer Model to reach target audiences like never before. Partnering with well-known and relevant Instagram users, businesses are enabled to influence consumer purchase decisions in an indirect and more organic way. Think of it as a way to introduce your brand to thousands of potential new customers, without having to seek them out individually.
The Instagram Influencer Model is the perfect way to instantly capture the attention of your target audience and naturally present your brand in a day-to-day setting. Here is the lowdown on how you can incorporate this model into your business’ Instagram strategy:
Choose Your Influencers Wisely
The best influencers are those Instagram users who you love to live vicariously through. By following their accounts, you get a glimpse into their life – and all the products, services and brands that go along with it. Choose influencers who align with your brand identity and embody everything your business stands for. These are the influencers who will not merely display your brand on their account, but will find ways to incorporate it into their everyday lives.
Collaborate On Content
A fine balance must be struck between your business and your influencers. While it’s important that your influencers let their creative juices flow, it’s equally crucial to set clear goals and objectives that everyone will be working toward. Additionally, you should work with your influencer to establish an output schedule of how frequently you expect them to post and any deadlines you need them to meet. The finer details, such as a payment schedule and content usage rights, should also be worked out before entering into a partnership.
Bigger Isn’t Always Better
If your goal is to get famous on Instagram, then you might want to think again. Studies show that “micro-influencers” – users who have 10,000-100,000 followers – are able to maximize their engagement rate in terms of likes, comments, and number of followers. The reason? These middle-of-the-pack players retain their authenticity and have a strong, more personable connection to their current followers.
Spread Your Influencers’ Powers Everywhere
So now that you have great content, it’s time for the world to see it. If you’re Instagram savvy, you know that Instagram has neat little social share buttons that can instantly share your posts on Facebook, Twitter, Tumblr, and Flickr. By publishing influencer content on multiple social media platforms, you add fresh content to these pages and expand your reach to an even wider audience.
Does this all seem like a lot more work than deciding which Instagram filter to use? If so, don’t sweat it. White Hat Agency has you covered with a dedicated and passionate team of Social Media, Account Service and Creative teams. Let White Hat connect you to influencers who will give you a creative outlet to reach your target audience and endears them to your brand.