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How To Make Your Stock Photography Shine

How to Make Your Stock Photography Shine

We’ve all seen those photos. The ones that scream stock photography. These images are often so cheesy and staged that they detract from your campaign. So, how do you choose stock photos that work in harmony with your ad campaigns?…

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How To Brainstorm Like A Pro

How to Brainstorm Like a Pro

People say ‘put your thinking cap on’, but that is easier said than done. Yes, grabbing a hat is easy, but you have to grab the right one; preferably a White Hat. Check out these 6 tips on how to…

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SEO Vs. SEM: Now You See Me, Now You Don’t

SEO vs. SEM: Now You See Me, Now You Don’t

Compare M&M’s and Skittles. They look similar from the outside, but once you take a bite you realize looks can be deceiving. Like M&M’s and Skittles, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) both increase visibility in online…

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Confessions Of An (Almost) Grad

Confessions Of An (Almost) Grad

  After 16 years of going to school, I’ve reached the end. I’m (finally) about to graduate from The University of Texas at Austin with a B.S. in Public Relations. Though I’m a PR major, UT’s advertising and PR programs…

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SXSW: Austins Annual Takeover

SXSW: Austins Annual Takeover

In 2012, I attended South By Southwest (SXSW) as a senior in high school. That week, I decided I had to go to The University of Texas at Austin. It’s now 2016 and I am a senior at UT, and…

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Our Experience Hosting The 2015 ADDYs

Our Experience Hosting The 2015 ADDYs

Our Experience Hosting The ADDYs The American Advertising Awards, formerly known as the ADDYs, is an annual award show given by the American Advertising Federation (AAF), to honor the very best creative work in the industry. Attracting over 40,000 entries…

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