The importance that marketers put on acquiring new customers has taken a back seat to the priority of maintaining current relationships with current customers. The consensus is that the lifetime value of a customer is more valuable and profitable than…
We all want to write better content. Content can be engaging, exciting, or…excruciatingly painful to read. Want to avoid the latter? Use these ten simple steps. Step One Come up with fresh content. It’s not 1990 and you can’t keep…
Social media is the modern adman’s best friend, and it’s a relationship that grows deeper every day. Advertising through the social channels allows a brand to move past the basic demographics, and appeal to the behavior and interests of the…
We all know that business, like life, is a journey. This is even more true in comic books, as an unlikely, average person becomes something greater than him or herself, then works for the greater good. We’re not saying we…
