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Confessions Of An (Almost) Grad

Confessions Of An (Almost) Grad

  After 16 years of going to school, I’ve reached the end. I’m (finally) about to graduate from The University of Texas at Austin with a B.S. in Public Relations. Though I’m a PR major, UT’s advertising and PR programs…

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Old Media VS. New Media

Old Media VS. New Media

Advertising in the United States started becoming popular around 1880 as a $200 million dollar industry, became a $3 billion dollar industry by only 1920, and as of 2015, is a $187 billion dollar industry, with digital media accounting for…

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Why Millennials Matter

Why Millennials Matter

I know, I know. Generation Y, better known as Millennials, get a terrible rap. BUT, we are tech-savvy, multi-taskers who are connected all the time, making Millennials a great target for marketers and advertisers. To give you some background about…

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When To Rebrand

When To Rebrand

Important: It takes much more work than just changing the name for a rebrand to work. To stay relevant, brands have to “out with the old and in with the new” -- most companies go through a rebrand once every…

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